I recently read this awesome case study on How To Use Foursquare To Draw A Crowd Into Your Restaurant (or any local business for that matter) by Steffan Antonas (@SteffanAntonas). The case study outlined how AJ Bombers - a burger restaurant in downtown Milwaukee, Wisconsin - capitalized on the Foursquare Swarm Badge to bring in a whole lot of customers to their location at a time that was normally slow. Over 300 people came for burgers and badges... The campaign was an overwhelming success and has gotten significant coverage in a variety of channels. Do you know what I was thinking? "I want one of those Bomber Burgers!" (That, and "what a great idea to kick off the 2010 Social Media Adventure!") Let's Meet... We Can Be Friends! So, for the first stop on the 2010 Social Media Adventure (#SMA2010), I thought it would be a ton of fun to stop in at AJ Bombers and see what the fuss ...
Read More"Hey, don't I know you?" I asked as she handed me her business card. "Ummm, that depends... who the heck are you?" she replied. :) "I follow you on twitter!" I exclaimed as I recognized her. Yeah, it was really cool... Today, while attending T. Harv Eker's Millionaire Mind Intensive in Denver, Colorado, I met Michelle Mangen (@mmangen) of The Virtual Asst. Even cooler was hearing her ...
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