About The Adventure

The Social Media Adventure is an exciting project that is launching this summer.  It is the brainchild of Joseph Ranseth, a Social Media Evangelist who is on a mission to educate people on the power of Social Media to create genuine, lasting relationships.

The upcoming Social Media Adventure is going to be a summer-long road trip based on the following case study….a one week road trip from Phoenix, AZ to Toronto, Canada, in which Joseph interacted with ‘friends’ from all over the world via Social Media sites and a cellular phone.

The purpose of the adventure is to raise money for charity and to educate individuals and businesses on the power we have to use Social Media for good!

The following is an excerpt from the original post from Joseph’s personal blog: http://josephranseth.com/blog/41/the-power-of-social-media-creating-genuine-relationships/

TOO MANY Friends?

“Do you really know ALL of your facebook friends? There’s NO WAY you have actually met all of those people!”

These are statements I hear often, and it’s understandable considering the fact that I have thousands of facebook & twitter connections. The comments come in many variations, but they are all implying the same thing… those thousands of friends? They aren’t REAL friends….

Rob Harter, Co-pilot

At first I felt guilty for having so many friends, and would have a hard time answering that question. But then, the revelation came. After being asked that question while on a recent road trip, my friend (and co-pilot) Rob Harter reminded me to look at the glass as ‘half full’. My response then became clear: “No, I haven’t met all of them personally… but imagine what a party it would be if I did!” Can you imagine what it would be like to have that many genuine friends? Or better yet, to have them all in the same place at the same time, celebrating our friendship?

And so began the experiment…

I decided to interact with my online friends in a way that I hadn’t attempted before. I sent an update to facebook & twitter accounts via text message, encouraging everyone to communicate with me while I travelled on the road trip. There was a problem though, I wasn’t online while I was driving across the country…

You Gave Out Your Cell Phone On Twitter???

Yes, I started posting my cell phone to facebook and twitter, encouraging people to get in touch with me. Honestly, it didn’t even cross my mind that it wasn’t ‘safe’…after all, these were my friends! And then, something happened, the responses came – FROM ALL OVER THE WORLD! (Canada, USA, Mexico, UK, Indonesia, etc) From people sharing directions when we were lost, to people sending funny jokes or words of encouragement while I was drowsy behind the wheel, there was a community effort and an outpouring of love like I hadn’t felt before.

But The Real Power Was Still To Come!

What I love about Social Media is that it is a steady evolution toward real relationships. Many have argued that technology distances us, but I am optimistic and extremely confident that the evolution of “Web 2.0” is leading us toward creating genuine, authentic and in-person relationships. In fact, I know it…it’s what I experienced.

In a short trip to Toronto, I made more genuine friends than I could have ever imagined. A few highlights include:

'random' friend finds me in Starbucks

• Melissa, the ‘random’ friend that showed up at a London, Ontario Starbucks while I was checking my email… (Thanks for the tip!)
• Super Spiritual Girl, a twitter hero of mine! (Follow her for amazing insights and an exciting upcoming announcement)
• Veronica, the angel of a woman who created the video that I have watched near-daily for over a year. (Watch it on my blog if you haven’t already!)
• Cheri Najor, one of the most powerful professional speakers that I have ever witnessed in human form. In a simple bagel store, I was moved emotionally listening to her absolute passion for life and immense love for her son. (see www.kreativnrg.com)
• Many, many, more…  (Sorry I didn’t mention you all, You’ll be in future posts!)

The interesting thing about all of these people, though, is that we had connected online – through social media – and had never met in person. In fact, when we first made the online connection, I doubt that any of us imagined that we would ever meet, or even become great friends!

Now, I have a whole new perspective on life because of my new friends. They have all taught me something that I will carry with me forever.

I also have a new perspective on the internet, social media, and ‘web 2.0’. It isn’t just a fancy way to waste time or a powerful way to make money…it’s a way to promote peace, love and happiness.

What Now?

I am finishing up a book on the power of Social Media, and will use this road trip as a case study. I will include dozens of stories that I couldn’t include here. I will share more on the principles embodied in the social media revolution that will transform the way that businesses operate, and more importantly how we interact with each other as human beings.

I welcome all of your insights, messages, questions and feedback… I will keep you posted on the details and look forward to sharing it with you all, and the world!