Social Media Adventure Press Release

For many, the idea of a cross continent road trip makes us cringe, but that’s not the case for Joseph Ranseth, a 30-year-old entrepreneur and social media ‘evangelist’. He’s out to disprove the notion that technology distances us as a culture, and he’s traveling the distance to prove it.

In April 2009, Joseph set out on a road trip from Phoenix to Toronto. Using his cell phone to connect with his more than 2,000 Facebook friends and 1,500 Twitter followers, Joseph encouraged his “friends” to connect with him along the way. He even went so far as to post his cell phone number to the two social media sites.

Before long he was receiving phone calls and text messages from across the world, from people sharing directions when he was lost, to those texting jokes to keep him awake on his long journey, to those sending words of encouragement. A handful of “friends” even dropped in on him when he stopped to grab a bite to eat.

Suddenly, his “friends” were becoming friends—actual people he’d personally interacted with—and it wouldn’t have happened if it hadn’t been for technology and the power of social media.

“What I love about social media is that it is a steady evolution toward real relationships,” said Joseph in a recent interview. “Many have argued that technology distances us, but I am optimistic and extremely confident that the evolution of Web 2.0 is leading us toward creating genuine, authentic and in-person relationships. In fact, I know it…it’s what I experienced.”

Joseph has decided to continue his experiment. Soon he will be leaving his home in Winnipeg and heading out to who knows where. “I’ll let my friends lead the way,” Joseph declared.

He’s chronicling his adventure online and encourages the world to join him on his journey, which can be discovered at The site, which will evolve as the trip progresses, will include daily blog and video posts, a map of Joseph’s trip for fans to follow him, and a number of ways the world can participate in the adventure.


Joseph Ranseth is a pioneer in the Internet and social media marketing fields. He founded the vine multimedia, a highly successful Internet marketing company based in Winnipeg, Canada, in 2003 and travels the globe training large and small groups on techniques to use social media effectively. He most recently presented to marketing students and professors from across Canada at the University of Manitoba.

For more information on Joseph Ranseth visit  For more information on the Social Media Adventure go to

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