I recently read this awesome case study on How To Use Foursquare To Draw A Crowd Into Your Restaurant (or any local business for that matter) by Steffan Antonas (@SteffanAntonas).

The case study outlined how AJ Bombers – a burger restaurant in downtown Milwaukee, Wisconsin – capitalized on the Foursquare Swarm Badge to bring in a whole lot of customers to their location at a time that was normally slow. Over 300 people came for burgers and badges… The campaign was an overwhelming success and has gotten significant coverage in a variety of channels.

Quad Burger

Do you know what I was thinking?

“I want one of those Bomber Burgers!”

(That, and “what a great idea to kick off the 2010 Social Media Adventure!”)

Let’s Meet… We Can Be Friends!

So, for the first stop on the 2010 Social Media Adventure (#SMA2010), I thought it would be a ton of fun to stop in at AJ Bombers and see what the fuss is all about.

Everybody knows that you can’t have a burger without bringing a few dozen of your closest friends, so with the help of Michelle Mangen (the greatest Virtual Assistant on the planet) we are going to be having a #Tweetup on Tuesday, March 23rd, 2010, 2-5pm! Can you make it?

Foursquare Swarm Badge

Don’t You Want A Swarm Badge Too?

To be honest, what I was really thinking was “Holy Doodle! I want one of those Swarm Badges for my very own Foursquare profile!”

So, if you are in the Milwaukee area – or want to take an adventurous trip there on Tuesday – we’re going to try to re-create the foursquare flash mob and get everyone there a Swarm Badge!

If we make it, I’ll buy a round.